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What is a buyer's agent?

Mark Bristow avatar
Mark Bristow
- 5 min read
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Key highlights

  • Buyer's agents are similar to other real estate agents, except that they represent buyers rather than sellers or vendors.
  • A buyer's agent can help you find a property that suits your needs, conduct due diligence, and negotiate the price or bid at auction for you.
  • Buyers will need to consider whether the value of the services a buyer's agent offers will be worth the fees they charge.
  • A buyer’s agent is a property specialist that you can hire to help you find and buy a property that suits your needs. The agent will be your eyes and ears on the ground when comparing properties, and your representative when making a purchase via auction or private treaty.

    While buyer’s agents are often associated with wealthy investors purchasing luxury properties for their portfolios, many other everyday buyers can also benefit from their services, such as when purchasing property interstate or in an area they are unfamiliar with. Whether you’re buying a home or an investment, it’s important to understand the potential value offered by a buyer’s agent – as well as the potential cost.

    Buyer’s agent vs realtor – what’s the difference?

    In some ways, a buyer’s agent is a lot like a realtor or real estate agent. The biggest difference is that rather than working for a vendor who wants to sell a property, they work for a buyer who wants to buy a property.

    Both buyer’s agents and selling agents are property professionals that help everyday individuals navigate the sometimes complex world of real estate. They both charge fees for their services, and are obliged to operate professionally according to industry codes of conduct.

    Both types of agents act in the best interest of their clients, with real estate agents doing their best to get the best possible price when selling a property, and buyer’s agents doing their best to find the best property for their client’s needs that can be purchased at the most affordable price.

    What are the responsibilities of a buyer’s agent?

    Researching properties

    By telling your buyer’s agent everything you want from a property, the agent can use their expertise to search for some of the best options that could suit your needs. They can objectively prepare a shortlist of potential properties, without being emotionally influenced by some aspects of a property, which can be a risk when you’re house-hunting. They can also conduct the appropriate due diligence, checking the property, the area, and the legal documents for any surprises or risks that could potentially be missed by a less experienced buyer.

    Buyer’s agents can even connect you with pre-market properties that haven’t gone on the market yet. This could help you to save even more time and energy delving through listings and attending open houses, as you could potentially snap up the perfect property without competition from other buyers.

    Negotiating offers

    A property is almost always a significant purchase that will make an impact on your finances, so it’s important to do what you can to get the best deal possible. If you’re not especially familiar or confident with real estate transactions or haggling, a buyer’s agent can serve as your representative when negotiating with the selling agent and/or vendor, to help everybody get a fair deal.

    Bidding at auction

    If you can’t make it to an auction in person, such as if you live far away, have other important commitments, or even if you’re just not confident in an auction environment, you can send a buyer’s agent in your stead to make bids on your behalf. Some buyers also prefer to send buyer’s agents to bid on their behalf at auctions to better maintain their anonymity.

    Different buyer agents may use different structure, such as:

    • Fixed fee: May apply for handling specific tasks for you, such as bidding at an auction
    • Commission: May cost anywhere from 1.5% to 3% of the property’s purchase price.
    • Retainer: Some agents may charge an ongoing fee while they are providing you with their services.

    Keep in mind that in some cases, like when buying an investment property, your buyer’s agent fees may be tax deductible. Consider contacting a tax accountant or the ATO to confirm.

    What are the risks of using a buyer’s agent?

    Buying a property can be a very personal decision, especially if you’re buying a home to live in. By relying on a third party to handle this for you, it’s possible there could be misunderstandings about which property features are dealbreakers and which are must-haves. There’s a risk you could end up owning a home that you don’t like as much as the agent thought you would. 

    A property can also be an expensive purchase, with every dollar counting when you’re saving a deposit or calculating how much you can borrow. You’ll need to consider whether the fees charged by a buyer’s agent will be worth the value their services offer.

    There’s a risk that a buyer’s agent may not always act in your best interest. For example, an agent could have relationships with property developers or vendors that may also pay them commissions for referring buyers their way. While licensed and professionally accredited buyer’s agents should always act in your best interests, it’s often worth doing some research and asking some questions of the agent first.

    Benefits

    • Research, expertise and due diligence
    • Early access to pre-market properties
    • Save time and effort

    Drawbacks

    • Extra costs
    • Risk of conflicts of interest
    • Potential for misunderstandings

    How to choose a buyer’s agent

    1. Is the agent licensed?: Operating as a buyer’s agent or running a buyer’s agency has similar licensing requirements as a more typical real estate agent or agency. This means being licensed with the state or territory’s Real Estate Institute e.g. REIQ, REINSW, REIV etc. Additionally, membership in a professional association such as the Real Estate Buyer’s Agents of Australia (REBAA) shows that a buyer’s agent maintains professional standards and is unlikely to have conflicts of interest.
    2. Id the agent a local expert?: How familiar is the agent with the area where you plan to buy? How much experience have they had working with buyers and sellers in the region?
    3. Does the agent have a good track record: How many homes has the agent bought for clients? Do they have good reviews and testimonials regarding their service?
    4. Does the agent have a clear fee structure?: How will you pay the agent? Is it clear from the get-go exactly how much you’ll need to pay? Are there any hidden fees or charges you could be surprised by?

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